Mood Quote:OCT72010

Mood Quote:OCT72010
"Maybe the best any of us can do is not quit, play the hand we've been given and accessorize the outfit we've got." - Carrie

01 September 2010

Calvin Klein

I will be starting a new section of my blog, using the title of the 75th episode: To Market, To Market. It will be  play on the words; thus will showcase various designers as often as I can - a spotlight to speak.

To begin, what better designer to illustrate my point than Calvin Klein.

Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 90s, mainly through the success of its highly popular underwear and fragrance lines, as well as the ck sportswear line.
(courtesy Wikipedia)

The 70's brought us disco, and denim - thanks to Calvin Klein. With Brooke Shields as his muse, he made us ask the pivotal question: What's between me and my Calvin's? - To which, her answer, brilliantly, was 'nothing.'

In the years to follow:
  • criticism over Kate Moss and the 'coc-chic' push of the ads
  • the infamous Kate Moss and Mark Wahlberg ads
  • Obsession cologne ads - who hasn't owned Obsession?! The bottle itself is identifiable without a label!
  • The 'kiddy-porn' ads to which Then-President Bill Clinton was highly against!
Why Calvin Klein?
The creation of the monogram label- CK.
He made underwear, saying, underwear became, itself, "a fashion statement."

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